BabaJob.com, The Indian Social Networking Start-up: Differentiating with the Bottom of the Pyramid
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Code : SNW0003
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Region : India |
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Introduction: BabaJob.com, a Bangalore-based startup, is a unique Internet site. What makes it stand out is that it runs on a model of providing jobs to the highly unorganised workforce, comprising economically poor people like drivers, maids and helpers through social networking3. Founded by Sean Blagsvedt4 and funded by his stepfather Ira Weise, BabaJob.com generally caters to those with low monthly incomes. Altruistic use of technology, for the uplifment of the world’s poor, powers the jobsite.And it is just not a plain job portal. It goes beyond that and integrates features of social networking (Annexure I) with job referral for better usability. But there are some major drawbacks like fraudsters stealing member data, circulation of malicious code in the social network and sometimes hiding true information of the jobseeker by the referral in order to get them job. Moreover, it is quite uncertain that this type of job site is going to sustain over the long run. |
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